CRM projects often test the limits of resilience
The adoption of a
CRM system often leads small and medium-sized enterprises in particular to the
limits of their own resilience. Prior to CRM implementation, workflows and
processes are meticulously mapped over an extended time period; after the system
is implemented, however, these are no longer relevant because the procedures
have changed. Often economic considerations then militate against the adoption
or adaptation of a system because it involves large expenditures for application
development.
"On the fly" integration method
On the basis of the experience
described above, ERM GmbH developed a method enabling small and medium-sized
enterprises to adopt a CRM system that can be integrated "on the fly" without
any great adaptation effort. For that purpose the market offers a large
selection of so-called standard CRM systems which thanks to extensive functions
usually meet the bulk of all company requirements. With the functions covered by
the standard CRM system adaptations can be implemented very flexibly and without
any profound programming outlay.
High level of satisfaction and rapid success
Those of our customers
who opted for this "on the fly implementation" were able to achieve their
desired results much more quickly and purposefully. We have used on the fly
implementation for the bulk of our reference customers with great success and to
their great satisfaction.
